Elysium Diagnostics & Clinical Services

  • Service
    Entry Strategy
  • Status
  • Location
    Lagos, Nigeria

The Challenge

Faced with a competitive market which posed challenges of stifling growth and customer acquisition, Elysium needed a well thought-out entry strategy plan to enable them achieve their business entry objectives therefore contacted us to assist.

The Solution

Utilizing our best practice business development processes, several comprehensive assessments were carried out on Elysium’s line of business including:

  1. Company objective review
  2. Analysis of target market
  3. Service positioning & target customer analysis
  4. Financial and economic evaluation

Following our findings, we proposed a target customer(s) solution to Elysium. Retail pharmacies and hospitals were identified as the most suitable customers which let to a 20% increase in revenue growth within 4 months of Elysium's operation

The Result

Successful implementation of this strategy and our proposed solution led to the following results withing 12 months

35% Cost Savings

40% Revenue Growth

60% Gross Margin